COMMERCIAL COMMUNICATION

Titre Niveau I Chargé(e) d'affaires commerciales et marketing opérationnel

This course will allow students who to engage in greater depth in the communication policy arena, while having a critical analysis of today's mass communication trends and needs, and to understand more specifically how the Medias work in our current society.

 

DESCRIPTION

This course presents the various areas of communication management with an emphasis on developing decision-making abilities through case study analysis. And cover managing communication and promotion projects within a rapidly changing environment.This course also aims at equipping students with the necessary communication lingo expected from all communications managers and future media professionals.

 

OBJECTIVES

To be able to research and translate marketing strategies and objectives into communication tools and deliverables.

To be able to elaborate innovative and impacting communication strategies as part of a global marketing strategy around products and services on an international level.

To fully understand the communication mix.

To think critically about the changing role of the media communication in our changing society. To understand the specificities of PR and the specific techniques required.

CONTENTS OF COURSE

Sequence 1 : Understanding IMC (Integrated Marketing Communication).

Sequence 2 : Strategy elaboration and planning instruments.

 

Sequence 3 : Models of Persuasion.

Sequence 4 : Brand recognition.

Sequence 5 :  Best Practices and Tools.

Sequence 6 :  Crisis Communication Management.

 

SKILLS AT THE END OF THE TRAINING MODULE

  • Asserting your leadership as a communicator

  • Master the fundamentals of commercial communication

  • Formalize and implement your professional project

TEACHING METHODS

  • Core course, Best Practices and 2 Case Studies.

  • Article readings.

  • Individual and group work by students within and between sessions.

  • Oral presentations by students.

 

INDIVIDUAL ASSESSMENT 

Individual assessment

QCM (during course)

Home work

Work at school

Personal work presented to group

Other

 

COLLECTIVE EVALUATION

Group research without presentation

Case study presented to group

Group research presented to group

 

VALIDATION OF ACQUIRED

Individual certificate provided at the end of the training.

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Partenaire : ESA3                                                               Date de mise à jour : 01/12/2020

Année universitaire : 2019/2020 

MSPC A4UE1

RAPPEL DES INFORMATIONS PRINCIPALES

Type de formation 

INTRA

dans les locaux du client

Public concerné 

Toute personne

Durée 

21 heures

 

Prix 

4 500 € TTC

régime non soumis à TVA

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